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South Jakarta presents a complexity as a city boasting the most shopping malls in Indonesia, a high expenditure rate, favoured housing locations for the Jakarta middle class and ranking among the top Indonesian destinations for fortune-seekers. The redundancies, competition, changing shopping culture, and the impact of the COVID-19 pandemic have left smaller to medium-sized shopping malls struggling, raising questions about the future of these structures.
Considering the abundance of available space, including car parks and parking areas, the rise of curated and community-based market events among Jakarta's youth and the urban vernacular in the context of temporary marketplaces, this project explores the potentialities and experiments with the possibilities of breathing new life into the city through the reactivation of declining shopping malls. This exploration is conducted with aspirations and hopes for how the digital platform can enhance people's connections, activate spaces, promote an inclusive economy and provide empowering spaces through a participative and resilient spirit.
The digital platform (mobile application) serves as a hub for people, alongside business owners and property management, and mediates the co-curation and planning of the market events.
The walkthrough video of different user types sharing preferences, recommendations and planning the event as a way of co-curating the on-demand temporal markets.
Perspective view of spatial modification case study on the abundant and car-centric entryway by reclaiming the potential, adequate and feasible landscapes.
Aerial view of the drop-off modification at Plaza Semanggi, designed to be more pedestrian-friendly and accommodative for public pop-up market events.